To encourage ideal candidates to apply you need to have a recruitment process that helps potential candidates first become aware of the position and then determine whether they are a good fit for the job and for your business.
During the consideration phase, the best person in your business to communicate with potential candidates is the line manager for the position — so their contact details should be included on the job description and job ad.
Any enquiries from potential candidates should be responded to in a timely manner. For our new to area potential candidates consider offering to link them up with the Community Connector Program (CCP) at this stage.
If feasible, consider offering potential candidates the opportunity to visit your business and meet with the line manager and any other key personal and, where relevant (if from out of the region) include a catch-up with the CCP.