Is your brand in need of a refresh? Here is a checklist to find out.
- Have you clearly articulated your reason for being? Can your leadership team, employees, and customers voice this?
- Did you have clearly defined target audience? Do you know how to talk to these people?
- Does your internal perception of your brand match up with how it’s seen in the marketplace?
- Are you distinguishable from competing brands (in a good way)?
- Do your brand assets, like your name, logo, tagline, brand guidelines and messaging documents, represent your current brand positioning?
If you answered NO to any of these, you might have more work to, but fear not — we have some resources you might like:
How to create a brand identity
How Brand Research Works and Why It’s Important
