Do you have the systems and policies in place to attract ideal candidates? Here is a checklist to find out.

  • Have you decided what attraction success looks like and put targets and measures in place?
  • Does your employer value proposition make it clear what sets you apart as an from other similar businesses?
  • As the starting point of every recruitment campaign is your organisation routinely creating a persona.  
  • Are you offering salaries that are on par with your competitors?
  • Does your organisation have a policy on what incentives to routinely offer if the likely ideal candidate will be from out-of-area?
  • Is the relevant line manager for a vacant position routinely being included as the contact person on the job description and job advertisement?
  • Is your business branding up to date and appealing?
  • Do you have a website? And if yes, is your website up to date and have interesting content including images and videos of current staff?
  • Do you have a business page on LinkedIn, Twitter, Facebook, Instagram?

 

If you answered NO to any of these, you might have more work to.

 

We suggest revisiting these parts of the Attract module:

Ensure your business has an employer branding strategy

Create a tailored attract/recruit campaign for each vacant position