The Shepparton CBD is the main business hub for northern Victoria, serving a broad regional catchment.
Median household incomes in Greater Shepparton are 14% higher than surrounding LGAs, reflecting strong local spending power. With $4 billion in retail spending potential, major infrastructure investment, and robust economic growth, Shepparton offers a compelling opportunity for business and investment.
Shepparton is easily accessible from a large and broad surrounding region. The regional catchment population is projected to reach 216,000 residents by 2036.
Top 10 Reasons To Invest:
- Population Growth – projected to reach 81,900 by 2036
- Retail Spend – retail spend to hit $4 billion per annum by 2036
- CBD Investment – major upgrades including the conversion of the mall to a revitalised one-way commercial strip
- High household income – median household income of $72,990, above regional average for Regional Victoria.
- Economic Growth – GRP grew 5.9% in FY2022, reaching $4.1 billion
- Skilled Workforce – over 34,900 workers
- Low Unemployment – significantly lower than Regional Victoria average
- Affordable Living – costs are below regional average, with higher disposable incomes
- Strategic Location – serves a broad catchment across Northern Victoria and Southern NSW
- Tourism and Visitation – $342M annual tourism value, attracting 101,000 visitors
“For me the best part of doing business is being able to incorporate local artisan bakers, sweet food and other suppliers into sites, and then in turn being able to support sports teams, events and fundraisers and seeing the complete circle start again.”
- Matt Kington, Owner, Stellar Coffee
“We opened Schnitz in Shepparton in late 2018. The assistance we received from the team at Greater Shepparton Council, and specifically the investment team, was the best we’d received anywhere. Being out of towners, the help we got was invaluable. Now in our eighth year and looking forward to many more with success in Fryers St which has become a great little food precinct.”
- Daniel de Vries, Franchisee, Schnitz Shepparton
Demonstrated CBD Investment
- La Trobe - $20m University Redevelopment
- Maude St (between High St and Fryers St) - $17 revitalisation
- Maude St (between Sobraon and High St) - $8.5m
- Welsford St - $1.5m upgrade
- Vaughan St - $3m redevelopment
The sizable Shepparton CBD provides approximately 85,000 sqm of retail floorspace, together with a broad range of commercial, health and other services.
Support for Businesses
Talk to our investment team
Phone 03 5832 9700 or email investment@shepparton.vic.gov.au
