Shepparton CBD

Business » Shepparton CBD

As northern Victoria’s leading commercial centre with a strong regional catchment, the Shepparton CBD is primed for new investment and ready for businesses looking to grow.

Shepparton is northern Victoria’s primary regional centre, serving a large and growing multi-state catchment. With a $5 billion regional economy, $3.8 billion in retail spending capacity, rising household incomes and major infrastructure delivery, Shepparton is a key location for business, employment and growth.

The Shepparton region caters to a large catchment, with a combined population projected to reach 216,000 by 2036.

Top 10 Reasons To Invest:

Regional capital status - Primary business hub for northern Victoria and southern NSW.
Large, growing catchment - Regional population forecast to reach 212,000 by 2036.
Strong spending power - $3.8B retail market projected by 2036.
$5B regional economy - Diverse economy with 4.5% growth in FY2024.
Deep local workforce - 33,150 workers and low unemployment rate.
Above-average incomes - Household incomes exceed regional Victoria averages.
Younger, family-based population - More working families than surrounding regional areas.
Proven housing growth - +51% house price growth since 2021, with ongoing affordability.
Major public investment - Substantial investment has already taken place in the Shepparton CBD, with additional projects underway and further proposals planned.
Active, and diverse CBD - Health, education, retail, culture and 1.18M visitors annually.

“The greatest reward is working with local artisan suppliers and giving back through community events and fundraisers - creating a cycle of support that builds a stronger, more investable CBD. Since starting my business in the CBD, I’ve been able to expand my model to two additional sites within the region.”
- Matt Kington, Owner, Stellar Coffee, SISTA by Stellar and FortyEight by Stellar

“We opened Schnitz in Shepparton in late 2018. The assistance we received from the team at Greater Shepparton Council, and specifically the investment team, was the best we’d received anywhere. Being out of towners, the help we got was invaluable. Now in our eighth year and looking forward to many more with success in Fryers St which has become a great little food precinct.”

- Daniel de Vries, Franchisee, Schnitz Shepparton

CBD Investment

Shepparton Art Museum - $50m
La Trobe - $20m University Redevelopment
Maude St (between High St and Fryers St) - $17m revitalisation
Maude St (between Sobraon and High St) - $8.5m
Welsford St - $1.5m upgrade
Vaughan St - $3m redevelopment

The Shepparton Art Museum draws people into the heart of the city, boosting activity across the CBD.

The University alongside GOTAFE, anchor the city’s education precinct, driving foot traffic and supporting CBD businesses.

The Shepparton CBD is the region’s largest and most diverse commercial centre, offering a strong mix of retail, hospitality, health, professional services, and cultural destinations.

With high daily visitation from residents, workers, and regional shoppers, the CBD provides a vibrant environment and strong opportunities for new business investment and growth.